Create an Ad Video from an Amazon Product Link

CawCut Ad Video can turn an Amazon product page into a short product ad. Add your product, define the message, review the creative, and generate the video.

1. Add Your Amazon Product

1. Open [Ad Video].
2. Paste the Amazon product-page URL into the link field.
3. Click [Analyze URL].

CawCut collects the available product name, description, images, logo, and selling points from the page.

If you do not have a usable Amazon link, select [Add Product Manually] and enter the product information yourself.

Before continuing, review the imported details:

• Correct the [Product Name] and [Description] if they are missing or inaccurate.
• Choose a clear [Primary Image] that shows the product at a useful size. If you add an image manually, make sure the packaging and brand information are visible.
• Choose supporting images that are clear, accurate, and not near-duplicates.
• Select a logo only if you want it to appear in the ad.
• Check each selling point and remove claims that are inaccurate or not relevant to the campaign.
• Select one selling point as the main focus of the ad.

You can also add promotion details, such as a sale price or free shipping, and define a target audience when they are important to the ad.

For more details about the complete product-to-video workflow, see Create Ad Video. You can also import product content in a node-based workflow with the Product Node.

2. Tell CawCut What to Advertise

Choose one main benefit and provide the target audience, use case, tone, and accurate product claims. Keep the ad focused on one product story.

If the ad should mention a sale or special offer, add the promotion details while reviewing the product information. Check that prices and claims are accurate.

Configure the video for its destination:

• Choose the destination [Platform] and aspect ratio.
• Select the [Resolution] and a [10s] or [15s] duration.
• Choose [Product Showcase], [Product with Voiceover], or [Talking Video].
• Set the [Language] and enable [Captions] when needed.
• Select a storyboard style, then click [Continue].

Choose settings that match where you plan to publish the ad. For background on CawCut workflows and setup, see Getting Started.

Review the generated ideas and choose one clear concept built around the selected selling point. A short ad works best with one benefit, one visual hook, and one message.

If none of the suggestions fits, select [Use your own idea] and describe the main product action, setting, benefit, and end-card message. Keep the concept simple enough to fit the selected duration.

3. Review the Script and Storyboard

Before generating, check that:

• The product information is correct.
• The selected selling point matches your campaign goal.
• The story is logical and easy to follow.
• The shots show the product clearly and match the idea.

Read the complete script and verify the product name, features, prices, promotions, claims, and spoken lines. Edit the script if needed before generating a storyboard. See Mastering Ad Scripts for more guidance.

If you generate a storyboard, check the shot order, composition, movement, lighting, and product presentation. Make sure each action fits its assigned shot. The storyboard can help you find problems before you spend credits on a high-quality video.

4. Generate a Preview and Final Video

Use the storyboard to check the story, shot timing, product presentation, and visual style before generating the final video. Then:

1. Confirm the final script and storyboard, if you created one.
2. Generate a 480P preview first.
3. If the direction works, choose your preferred model and resolution, then generate the final version.
4. Preview the completed video on the [Video] step and check the visuals, timing, captions, voiceover, product details, and promotion before using it in a campaign.

Fix problems in the storyboard or preview before switching to a higher model or resolution. This preview-first workflow helps reduce unnecessary credit use.

4.1 Fine-Tune or Customize the Ad Video

• Fine-tune the video: Use VN Video Editor to adjust timing, captions, music, transitions, and other details.
• Localize the ad: Select the target [Language] in the CawCut Ad Video settings before generating, then review the translated product name, claims, promotion details, and spoken lines. For simple localization after generation, create the video without voiceover and use VN to add localized text, captions, or text-to-speech narration. See the VN Text to Speech and Caption guide.
• Customize the generation: Use a customized CawCut Workflow to organize product content, prompts, creative settings, and generation steps more precisely. If you are building a larger workflow around the ad, see Nodes to learn how to use reusable workflow components.